We aspire to establish the trust between our brand and the world exhibiting Pakistan as a country that has the capacity to produce world-class perfumes for all to fall in love with.

The brand has its roots in London but has blossomed in Islamabad. On 14 August 2021, we had a soft-launch of our four exclusive London’s fragrances. Each will have its own distinctive story and a richness in its scent. These will be The Sultan, The Tajwar, The Zaman and The Eliza.